eCommerce Growth, Optimization & Performance Proof
Explore detailed examples of optimization work, technical improvements, and eCommerce projects — the real numbers behind the promises.
Real Shopify wins, on the record
Featured client work — click any case study to watch the walkthrough in fullscreen.
A buyer shares their experience in their own words
Unedited video feedback from a client after their Shopify store optimization. Real buyer feedback, real experience, recorded by the client themselves.
Play the video to hear the full review. Captions can be toggled in the player controls.
These case studies reflect real Shopify store optimizations — including SEO fixes, tracking repairs, and performance improvements on live stores.
Speed, conversion & revenue lifts
Dashboard-style snapshots from live optimization projects — before and after the sprint.
Skincare DTC — Shopify Plus
Theme rebuild, image pipeline, third-party script audit, critical CSS.
Apparel Brand — Shopify 2.0
Section-based rebuild, deferred JS, WebP + AVIF, PDP CRO sprint.
Wellness Store — Wix Studio
Wix Studio migration, media optimization, checkout friction removal.
Search Console wins that compound
90-day snapshot from a technical SEO overhaul — indexing, rankings and Core Web Vitals.
- Fixed 184 crawl errors and duplicate canonical conflicts
- Rolled out Product, Article, FAQ and Breadcrumb schema sitewide
- Rebuilt XML sitemap and submitted to Google Search Console
- Consolidated 40+ thin pages into topical clusters
- Migrated to HTTPS and fixed mixed-content warnings
- Optimized meta titles + descriptions on 200+ URLs
Before & after that customers feel
UX, mobile and conversion improvements — laid out side-by-side.
Cluttered PDP, no trust signals, hidden reviews, weak CTA hierarchy.
Sticky ATC, above-fold reviews, size guide modal, benefit-led copy.
5-step form, no autofill, cart abandonment 78%.
One-page express checkout, Shop Pay, Apple Pay, guest flow.
Generic hero, no clear value prop, 12s LCP, high bounce.
Editorial hero, curated collections, 1.8s LCP, category shortcuts.
Anatomy of a delivered project
Each card: the project type, the challenge, the work I shipped, and the outcome.
Legacy theme, 12s load time, checkout dropping 78% on mobile.
Full theme rebuild on Dawn base, image pipeline, Shop Pay, custom sections, Klaviyo flows.
1.8s LCP, +184% revenue in 90 days, mobile CVR from 1.1% to 3.2%.
Founder needed a premium presence in 3 weeks for a product launch.
Wix Studio design system, custom code widgets, SEO foundation, email capture.
Shipped on day 19. 4.1x traffic in first month vs. previous site.
612 pages, 184 crawl errors, no schema, average position 38.
Full technical audit, schema rollout, sitemap rebuild, content consolidation.
+2163% impressions, average position 9.1, 94% Core Web Vitals good.
Healthy traffic, low conversion (1.6%). Weak PDP, no urgency, no reviews.
PDP redesign, sticky ATC, reviews module, checkout friction removal, A/B tests.
CVR 1.6% → 3.9%, AOV +22%, revenue +2.6x with same traffic.
Team drowning in support tickets, manual order tagging, no lifecycle emails.
AI support agent, Zapier + Make flows, Klaviyo lifecycle series, order tagging bot.
-68% support load, +34% repeat purchase, 20 hrs/week freed.
Coffee brand wanted subscriptions but zero infrastructure.
Recharge integration, subscription-first PDP, onboarding flow, churn recovery.
$0 → $40k MRR in 6 months, 3.1% churn, +58% LTV.
Your store deserves the same numbers.
Tell me about the store, the goal and the timeline. I'll come back with a clear plan and a fixed quote.